Amazon Vendor Central

Shielding Your Amazon Business from Bots, Backdoors and Breaches Based on recent revelations about the serious risks of data scraping bots for Amazon and data theft and extortion for Snowflake users , using two-step verification for Amazon seller accounts is critical. As a matter of fact, since March 28, 2024 , Amazon added a two-factor authentication (2FA) requirement for all logins. A two-step verification security measure safeguards against specific, documented threats to your Amazon business operations and financial stability. Leveraging 2FA requires minimal time investment, but its protection is substantial. The Business Case for Two-Step Verification Two-step verification, or two-factor authentication (2FA), requires two forms of identification to access your account: your password and a second verification code sent to a designated device. For Amazon sellers, implementing this security measure is crucial for several reasons: Financial Protection: Your Amazon seller acc

Custom Amazon Reports Using SP-API’s Powerful Data Kiosk GraphQL Queries Data Kiosk is a robust tool designed to assist Amazon selling partners in dynamically generating and managing custom reports through GraphQL queries. This comprehensive guide provides an in-depth look at how to set up, use, and maximize the benefits of Data Kiosks in their current form. Now, let’s dive into Data Kiosk! Key Features and Benefits GraphQL-Based Reporting Data Kiosk leverages GraphQL, a powerful query language for APIs that allows for dynamic and efficient querying. Unlike traditional REST APIs, GraphQL enables clients to request the data they need in a single request, reducing the amount of data transferred over the network and improving performance. This makes it a superior choice for complex and detailed reporting needs. Interactive Documentation One of the standout features of Data Kiosk is its interactive documentation. Detailed schemas, data field definitions, and a user-friendly Schema

Discover how to use Amazon’s ad platform effectively to grow your brand. Growing your Brand on Amazon requires a multi-pronged advertising approach that engages shoppers at each stage of their non-linear journey. Leveraging a strategic mix of Amazon Advertising Sponsored Ad solutions can drive your products' awareness, consideration, purchase, and loyalty. This guide explains how to choose the right tactics and measure success. 1. Setting the Stage: Defining Goals for Amazon Ad Success A strong advertising strategy starts with well-defined goals. On Amazon, your objectives will likely include: Capturing Attention: Initiating Brand Awareness Awareness campaigns aim to generate interest in your Brand and products among new audiences. Success metrics include: Key Awareness Campaign Metrics Impressions: How many times your ad was displayed Viewable Impressions: Impressions displayed on screen for over one second Key Awareness Brand Metrics Branded Searches: Searches

Subscribe & Save Forecasting Unlock Growth Opportunities with Data-Driven Insights As an Amazon seller, understanding and utilizing the Subscribe & Save Forecasting Report is crucial for optimizing your inventory, pricing, and overall success in the program. We dig into the key metrics provided in the report and explore how you can leverage this data to make informed decisions and grow your Subscribe & Save offerings. Sellers can also refer to the Subscribe & Save Performance report to view past performance and gain additional insights. By combining the information from both reports, sellers can optimize their Subscribe & Save offerings and maximize their success on the Amazon platform. What is the Subscribe & Save Forecasting Report? The Subscribe & Save Forecasting Report offers an eight-week forward-looking forecast of your subscription demand, enabling you to anticipate future sales and plan your inventory and pricing strategies accordingly. By le

Amazon Subscribe and Save Performance Reporting The Amazon Subscribe & Save program offers a powerful way to drive recurring revenue, boost customer loyalty, and grow your business. But to maximize your results, you need timely, accurate, and comprehensive data to inform your strategies. That’s where automated Subscribe & Save performance reporting comes in. What is the Amazon Subscribe and Save Performance Report? The Amazon Subscribe & Save Performance Report offers a comprehensive four-week snapshot detailing items shipped, out-of-stock percentages, post-discount sale prices, and average discounts for each SKU. For a forward-looking perspective, the Amazon Subscribe & Save Forecasting Report provides an eight-week sales forecast, enabling you to anticipate demand and plan accordingly. Subscribe and Save Dashboard Combined, both are invaluable reports that empower you to maintain compliance with program terms, ensuring a consistent and reliable experience f

How to Boost Sales and Customer Loyalty with Amazon Subscribe And Save Amazon Subscribe and Save is a powerful program that allows Amazon shoppers, including Prime members, to sign up for recurring, scheduled deliveries of items they use frequently and get Subscribe & Save deals for doing so. The Subscribe & Save program can be an excellent way for Amazon sellers to drive consistent repeat purchases, encourage customer loyalty, and grow their business on Amazon. Enrolling a product in Subscribe & Save drives an average of 20% incremental revenue growth for that ASIN. https://medium.com/media/87dab1bd7cda8fb2e5aedf01d4855f2b/href If you sell eligible products on Amazon and use Fulfillment by Amazon (FBA subscribe), it’s well worth understanding how Amazon’s Subscribe & Save program works and its benefits. What is Amazon Subscribe & Save? Amazon Subscribe & Save is a program that lets Amazon Prime members and all customers subscribe to recurring deliveries,